{"id":12020,"date":"2020-06-11T18:14:08","date_gmt":"2020-06-11T15:14:08","guid":{"rendered":"https:\/\/coaching.bg\/?page_id=12020"},"modified":"2020-06-11T18:15:35","modified_gmt":"2020-06-11T15:15:35","slug":"what-is-coaching","status":"publish","type":"page","link":"https:\/\/coaching.bg\/en\/what-is-coaching\/","title":{"rendered":"WHAT IS COACHING"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12020\" class=\"elementor elementor-12020 elementor-11197\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28f940dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28f940dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c2046df\" data-id=\"4c2046df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-486d94b2 elementor-widget elementor-widget-text-editor\" data-id=\"486d94b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"thim-about-us-quote\">\n<p>\n\u201cThere is nothing more permanent than change\u201d<\/p>\n<div class=\"agency\">Heraclitus<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fdb617 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fdb617\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-240e515b\" data-id=\"240e515b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54ac97b5 elementor-widget elementor-widget-heading\" data-id=\"54ac97b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHAT IS COACHING?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439cbb40 elementor-widget elementor-widget-text-editor\" data-id=\"439cbb40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coaching is a process through which people, teams and companies are assisted in reaching the ultimate level of their abilities. It is focused on generative change and, hence, is oriented towards results. The logic behind coaching is how to use all efficient tools that help the client build the desired future and implement all actions, necessary to turn goals into reality.<\/p><p>An international research of the Association of Management, published in New York Times shows that through training productivity increases on average by 22%, while with coaching this improvement is by 88%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3da8a26f\" data-id=\"3da8a26f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6a5eda4\" data-id=\"6a5eda4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d86419b elementor-widget elementor-widget-heading\" data-id=\"3d86419b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHAT COACHING IS NOT?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33104300 elementor-widget elementor-widget-text-editor\" data-id=\"33104300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coaching is not consulting, because the client is the one setting targets, working out solutions and following his\/her plan of action.<\/p><p>Coaching is not therapy, since its approach is centered around the question: \u201cHow to utilize the resources we have at hand?\u201d<\/p><p>It is not mentorship, as the coach normally avoids instructing the client.<\/p><p>Coaching is not training, as such, since it focuses on using the client\u2019s successful skills, while developing mental habits for their conscious application in practice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cThere is nothing more permanent than change\u201d Heraclitus WHAT IS COACHING? Coaching is a process through which people, teams and companies are assisted in reaching the ultimate level of their abilities. It is focused on generative change and, hence, is &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12020","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WHAT IS COACHING - \u041a\u043e\u0443\u0447\u0438\u043d\u0433 \u0410\u043a\u0430\u0434\u0435\u043c\u0438\u044f<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coaching.bg\/en\/what-is-coaching\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHAT IS COACHING - \u041a\u043e\u0443\u0447\u0438\u043d\u0433 \u0410\u043a\u0430\u0434\u0435\u043c\u0438\u044f\" \/>\n<meta property=\"og:description\" content=\"\u201cThere is nothing more permanent than change\u201d Heraclitus WHAT IS COACHING? 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